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Ford Motor Company - IBM mobile solution drives customer loyalty
Ford, recognizing that consumers want to bring their mobile devices into their vehicles, pursued an evolution of their services in order to create a better customer experience.

Using the vehicle as a platform to connect to the consumer allows Ford to create the right mobile solution to fit a particular functional need.

Ford used the IBM Worklight ® application platform to connect to valuable customer data to drive value and improve customer loyalty. Developing applications that will shape the relationship with consumers, which ultimately improves their experience with Ford.

To learn more about how IBM can help with your mobile enterprise, visit
ibm.com/mobilefirst.
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